Positive Corporate Social Responsibility improves a company’s public image and relationship with consumers.
It is all about reputation.
A good reputation improves:
- Consumer loyalty
- End user loyalty
- Staff loyalty
- And more importantly – referrals and enhanced brand visibility
Customers want to trust organisations they engage with. Employees want to work for values-driven employers and investors want to know that a company is addressing its ethical responsibility.
Corporate Social Responsibility has many advantages that can apply to any business, regardless of its size or sector.
It establishes a process that you can use every year to monitor
and report your CSR activities.
It is amazing what we are already doing in the arena of CSR that we don’t talk about.
Many or indeed most of us will have already implemented positive action in one or more
of the four pillars.
The benefits of CSR accreditation
Better brand recognition:
Improve your brand reputation to all of your audiences through delivering ethical practices throughout your business.
Positive business reputation:
Building a reputation as a responsible business can lead to competitive advantage.
Using CSR accreditation can help you engage with your customers in new ways. Since the message is about something ‘good’, it can often be an easier way to talk to your customers.
Employees want to feel proud of the organisation they work for and are less likely to look for a job elsewhere. It is also likely that you will receive more job applications because people want to work for you.
Investors are more likely to be attracted to and continue to support companies that demonstrate a commitment not only to employees and customers, but also to causes and organizations that impact the lives of others.
A robust approach to Corporate Social Responsibility can give you an advantage in the tender process.
It is now common place to be scored on your CSR performance including health and wellbeing of staff when tendering for both pubic and private projects.
PR and Marketing:
CSR accreditation provides the opportunity to share positive stories online and through traditional media.
CSR is not something for the short term. It’s all about achieving long term results and business continuity.
All successful CSR Accreditation’s will be automatically entered into the International CSR Excellence Awards.