Social Responsibility – The future shape of business
Why get accreditation:
CSR-A has introduced a standard system that provides a simple and straight forward process where you can record your organisations activity against the CSR Four Pillars of environment, workplace, community and philanthropy. Each CSR Pillar is designed to help you audit, benchmark, improve, and impact report on areas such as energy and waste, health and wellbeing, community engagement and supporting charities. The CSR Accreditation shapes a policy that can then be developed in line with an ongoing CSR strategy that is integrated with the business strategy
It is clear that organisations who understand their social responsibilities and explore ways in which CSR can be built into strategy are more likely to reap the rewards of enhanced competitive positions in the future, benefiting not only their shareholders but all stakeholders involved and the society at large.
Customers want to trust organisations they engage with. Employees want to work for values-driven employers and investors want to know that a company is addressing its ethical responsibility.
Social Responsibility has many advantages that can apply to any business, regardless of its size or sector.
A CSR Accrediation establishes a process that you can use every year to monitor and report your CSR activities. It will enable you show both financial and social value.
It is amazing what we are already doing in the arena of CSR that we don’t talk about.
Many or indeed most of us will have already implemented positive action in one or more
of the four pillars.
Social Responsibility – driving forward successful businesses
Better brand recognition:
Improve your brand reputation to all of your audiences through delivering responsible practices throughout your business, the communities where we work, and your supply chain.
Positive business reputation:
Building a reputation as a responsible business can lead to competitive advantage.
Using CSR accreditation can help you engage with your customers in new ways. Since the message is about something ‘good’, it can often be an easier way to talk to your customers. Companies often favour suppliers who have responsible policies, since this can reflect on how their customers see them. Some customers don’t just prefer to deal with responsible companies – they insist on it.
Employees want to feel proud of the organisation they work for and are less likely to look for a job elsewhere. Accreditation show an emotional investment that enriches the quality of our lives by delivering social value and purpose. It reduces absenteeism and improves productivity.
Attract talent – become an employer of choice
CSR activities can help forge a stronger bond between employee and employer, they can boost morale and can help both employees and employers feel more connected with each other and the world around them. An organisation that delivers social value is lining up their values with those of the next generation
Investors are more likely to be attracted to and continue to support companies that demonstrate a commitment not only to employees and customers, but also to causes and organizations that impact the lives of others.
Show how your organisation is minimising negative environmental impact, conserving resources, saving energy and reducing waste.
A robust approach to Corporate Social Responsibility can give you an advantage in the tender process.
It is now common place to be scored on your CSR performance including health and wellbeing of staff when tendering for both pubic and private projects.
PR and Marketing:
CSR accreditation provides the opportunity to share positive stories online and through traditional media.
CSR is not something for the short term. It’s all about achieving long term results and business continuity.
All successful CSR Accreditation’s will be automatically entered into the International CSR Excellence Awards.