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Creating a CSR Policy
By taking a strategic approach, organisations can determine what activities they have the resources to devote to being socially responsible. They can choose just the CSR activities that will strengthen their competitive advantage. By planning CSR as part of an organisation’s overall plan, we can ensure that profits and increasing shareholder value don’t overshadow the need to behave ethically to their stakeholders.
One of the united State’s most powerful business groups has abandoned the shareholder-first idea that has driven capitalism for decades.
The Business Round-table said the pursuit of shareholder interests is no longer the central purpose of corporate America.
Companies should concentrate of social responsibilities as well as profits
This module covers :
- identifying your key CSR stakeholders
- building your strategy around your organisation’s core competencies
- recognising issues that matter to your customers
- developing CST initiatives that make your employees proud
- measuring the return on investment (ROI) of your CSR efforts for all stakeholders
- expanding your organisations definition of CSR
- CSR policy and structure
- benchmarking and recording processes
All courses are accompanied by a delegate’s workbook to make it easier to follow and to make your own notes. Look out for the link to the dedicated landing page (which will become available after you have booked) and download in preparation for the module.
The training course is for those who wish to develop their organisation’s CSR policy including CEOs/MDs, executive teams, senior leadership, HR managers and CSR professionals. The course is also suitable for anyone who wants to gain a better understanding of the importance of CSR in the workplace.
On completion of each module, you will be required to complete an online questionnaire to receive a digital acknowledgement certificate for completion of that particular module.
A digital certificate of training PDF is supplied on course completion. Signed by CSR-A for proof of authenticity and endorsed by the IAM and Buckinghamshire New University.
(This course will count towards your personal professional development CPD)
Communicating CSR
Most practices related to CSR will involve some form of internal and external communication such as CSR reports, annual reports, PR and social media channels. We will show how communication of your CSR outcomes delivers positive narrative through all marketing channels.
This module includes:
- positive narratives
- reporting and benchmarking
- communication channels internal and external
- communication hierarchy
- social impact reporting
All courses are accompanied by a delegate’s workbook to make it easier to follow and to make your own notes. Look out for the link to the dedicated landing page (which will become available after you have booked) and download in preparation for the module.
The training course is for those who wish to develop their organisation’s CSR policy including CEOs/MDs, executive teams, senior leadership, HR managers and CSR professionals. The course is also suitable for anyone who wants to gain a better understanding of the importance of CSR in the workplace.
On completion of each module, you will be required to complete an online questionnaire to receive a digital acknowledgement certificate for completion of that particular module.
A digital certificate of training PDF is supplied on course completion. Signed by CSR-A for proof of authenticity and endorsed by the IAM and Buckinghamshire New University.
(This course will count towards your personal professional development CIPD) .