CSR-A is a leading UK based company delivering a global standard for social responsibility.
It is now more important than ever to show that we are doing everything we can to improve the world for future generations, by reducing the negative impact we have on the environment and by building a better and cohesive society. It is amazing what many of us are already doing that we don’t talk about. CSR-Accreditation provides the perfect opportunity for you to tell your positive story.
Meet the team
As an experienced brand strategist and creative I have pursued a passion for helping companies in the public, private and third sector promote their brand reputation to create differentiation and improved audience engagement. I have helped organisations promote their CSR and sustainability efforts as an integral part of their brand personality. Ethical responsibility is becoming an increasingly important part of every organisations brand reputation.
I established CSR Accreditation in 2018, we are a leading UK based company delivering a global standard for social responsibility. It is now more important than ever to show that we are doing everything we can to improve the world for future generations, by reducing the negative impact we have on the environment and by building a better and cohesive society. It is amazing what many of us are already doing that we don’t talk about. CSR-Accreditation provides the perfect opportunity for you to tell your positive story.
I am the VP for the Bucks Chamber of Commerce Council, a member of the Society of Leadership Fellows, St George’s House, Windsor Castle and a Trustee for Heart of Bucks – Community Foundation.
Dr Hana Albanna
Hana holds a PhD in Marketing, Social Media and Public Relations from Cardiff Metropolitan University, a Public Relations professional diploma from the Chartered Institute of Public Relations and a Master degree in Marketing.
Hana is part of a United Nations funded program called “the Alliance of NGOs and CSOs for South South Cooperation”.
Hana worked closely with international development and non-profit organisations and have more than 15 years of experience in the field of international development. Hana delivered many training programmes worldwide covering strategic management, corporate communications, corporate social responsibilities and the sustainable development goals.
Muryel is an advisor for SEED1, a local zero waste shop. She also advises S.E.E.D. on their CSR strategy and finally has recently joined the advisory board of Ability Bank,
Cambridge Institute for Sustainability Leadership Alumni, B Leader, Terra Insitute Certified Partner, Future Fit Certified Partner.
Muryel is currently a partner of CSR-A for whom she delivers CSR trainings. She is also a Senior Environmental Sustainability Consultant for SCALA, a supply chain consultancy and partners with Fulcrum Protect on all ESG matters. She is the sustainability advisor for Sustainabl., an application enabling firms to measure their employee related emissions.`
Alex has had a successful career in New York working for two leading corporate communications agencies, Abernathy MacGregor Scanlon and Robert Marston Associates, in the 1990’s. While a director of Robert Marston Associates, Alex orchestrated press tours for the CEO of Honeywell, Michael Bonsignore, across China and Latin America. AlixPartners, the US turnaround firm, grew its presence in Europe as a direct result of Foley’s efforts. Alex took a break between her agency roles in New York to direct communications for and during the 1996 Titanic Expedition. While on the expedition itself, Alex worked with the Discovery Channel, Titanic survivors, Buzz Aldrin, Electra Marconi, Bob Ballard, the French oceanographic organisation IFRAMER and leading Titanic experts.
Alex Foley and Associates has represented explorers including David Hempleman-Adams, Rosie Stancer, Alex Hibbert and Roz Savage; corporates including AlixPartners UK, the Association of Relocation Agents and The Art Loss Register. During the pandemic, she switched her focus to green technologies, renewables and sustainable transportation. Alex is delighted to join the CSR-Accreditation team to raise their profile globally.
Alex is a member of the Explorers Club, Scientific Expedition Society and Royal Geographical Society. She grew up in England, Southern Spain and California. Her interests include the American West, music, writing, exploring and photography.
There is now increasing recognition of the fact that Social Responsibility can be used as source of competitive advantage through good corporate governance, effective execution of innovative social projects and ethical management. In order to maximise this potential, it is essential for organisations to smartly communicate their Social Responsibility efforts to ensure that consumers view them as driven by intrinsic (genuine) rather than extrinsic (profit led) motivations.
Having been involved with the establishment and running of the International CSR Excellence Awards, which recognise and reward Social Responsibility best practice, we naturally wanted to look at a CSR Accreditation scheme. It was clear to us that organisations that deliver on their Social Responsibility promises needed a platform other than the CSR Awards to communicate their Social Responsibility success stories.
We have embarked on a journey to define a Social Responsibility framework which we will use to establish a global CSR Accreditation scheme. With backgrounds in brand reputation and the establishment of Ecobrand we understood very early on that achieving a CSR Accreditation offers organisations the opportunity to talk about the positive Social Responsibility activity they are engaged in. It is an invaluable marketing tool that improves a company’s public image and relationship with consumers. The application process provides a template for an organisations Social Responsibility Policy. A Social Responsibility Policy connects you with the community that surrounds you, ensures you act responsibly with regard to the environment and helps you value and look after your staff while ensuring that your products and services are delivered ethically and responsibly.
Challenging the ‘C’ in CSR
Increasingly the term ‘corporate’ has been challenged.
This is because it excludes a large number of stakeholders, specifically the third and public sectors and because ‘corporate’ does not encompass sole traders or smaller SME’s. For this reason we have defined the ‘C’ in CSR to be more inclusive. We now recommend that the ‘C’ has a wider focus of audience specific meanings.
- Large Companies – Corporate Social Responsibility (Private Sector)
- Sole Traders and SME’s – Company Social Responsibility (Private Sector)
- Local Authorities, Schools, Hospitals etc – Community Social Responsibility (Public Sector)
- Charities – Charitable Social Responsibility (Third Sector)
- Products & Services – Consumer Social Responsibility
- Training & Workshops – Citizen Social Responsibility
- All of Us – Collective Social Responsibility
We can then surround these meanings with a Caring, Cohesive approach Common to the wider Collective.
Following 18 months of development ensuring transparent processes and the establishment of a totally independent CSR Accreditation Assessment panel represented by organisations in the public, private and third sectors we launched the scheme in July 2018.