CSR-A future shape of business

CSR Video: Challenging the ‘C’ in Corporate Social Responsibility

CSR Video: Challenging the ‘C’ in Corporate Social Responsibility

CSR – video: Challenging the ‘C’

CSR Accreditation believe that we should adhere to the letters CSR but redefine the meaning. The ‘C’ needs to be more inclusive.

• Corporate Social Responsibility (Private Sector)
• Company Social Responsibility (Private Sector)
• Community Social Responsibility (Public Sector)
• Charitable Social Responsibility (Third Sector)
• Consumer Social Responsibility (Products/Services)
• Citizen Social Responsibility (Training/Awareness)
• Collective Social Responsibility (All of us)

We can then surround these meanings with a Caring, Cohesive approach Common to the wider Collective.

What is CSR Accreditation
CSR Accreditation is an effective way to benchmark what you are already doing with regard to social responsibility. It is a process in which you collate, measure and report on your organisation’s socially responsible activities. An Accreditation will also provide you with a roadmap for planning future activity. The Accreditation application process provides a simple template where you can record activity against our CSR Four Pillars of environment, workplace, community and philanthropy. Each CSR Pillar is designed to help you impact report on areas such as energy performance, recycling, staff engagement, health and well-being, community engagement and supporting local and national charities.

Doing Good is Good Business
This audit then becomes an invaluable CSR, CR, ESG policy which you can use to show all your audiences that you are a caring and responsible organisation. The CSR Accreditation Mark can be displayed on your website, in your reception and throughout your literature, proudly showing that your organisation has been independently recognised for its CSR endeavours.

Sustainable and Social Purpose with Profit – the future for successful businesses and organisations
There is now increasing recognition of the fact that CSR can be used as source of competitive advantage through good corporate governance, effective execution of innovative social projects and ethical management. In order to maximise this potential, it is essential for firms to smartly communicate their CSR efforts to ensure that consumers view them as driven by intrinsic (genuine) rather than extrinsic (profit led) motivations. CSR Accreditation encourages a culture of sustainable and social purpose with profit.

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