Doing good is good business talk – IAM

Doing good is good business talk – IAM

April 2, 2020 @ 5:30 pm – 7:30 pm
Caversham Bridge House
Waterman Pl
Reading RG1 8DN

If you are interested in ethical and socially responsible corporate behaviour then this workshop is for you.

It is becoming increasingly important for all businesses to be socially responsible as well as business responsible. Corporate Social Responsibility (CSR) is much more than just giving to charity; it can underpin and transform a company culture.

It benefits public perception, attracts customers, suppliers and especially employees. Richard will demonstrate ways in which your business can become more socially responsible and outline the business benefits of adopting this strategy.

This talk will also explore the four pillars of CSR, and what we can all do influence good CSR policies and drive corporate change. With well-defined objectives and measurable targets, your organisation’s approach to CSR will provide the foundation for steps towards running a more sustainable and ethical business.


Richard Collins – Founder of CSR-A
Promoting brand reputation and Corporate Social Responsibility to build ethical and caring organisations

As an experienced brand strategist Richard has pursued a passion for helping companies in the public, private and third sector to promote their brand reputation and CSR activity.

Richard founded Ecobrand in 2011 which specialises in brand reputation, which helps organisations promote their CSR and sustainability efforts as an integral part of their brand personality. To complement this he also runs the International CSR Excellence Awards.

This eventually led to the development and launch of CSR-A in 2018, which provides the UK’s only National CSR-Accreditation Scheme. Since then CSR-A has developed CSR Training and Workshops, Social Impact Reporting and a CSR programme for primary and secondary schools.

He is president for the Thames Valley Chamber of Commerce ‘Bucks’ Council, a member of the Society of Leadership Fellows and a Trustee for the Heart of Bucks – Community Foundation for Buckinghamshire.